Description

We are looking for an experienced Web Analytics & Tag Specialist, on contract / freelance basis (1-2 days a week).

You’ll have an excellent working level of Google Tag Manager, Google analytics (UA and GA4) and Google Data Studio to support platform implementation, as well as tagging, testing, and ad hoc troubleshooting, ideally with digital marketing background.

About Us

We work with some of the most innovative entertainment, ecommerce and startup brands in the world. We’re little known but have big impact, generating tens of millions in revenues for clients every year and consistently rated 5/5 for service, expertise and ROI.

Our experience includes global campaigns for legendary music acts from Coldplay and BTS to Pink Floyd and Shakira. But it doesn’t stop at music; we work with best-selling authors, award-winning documentary films, iconic British retailers, and the fastest-growing startups in the UK.

About the role

You’ll get a chance to work on an exciting roster of media and ecommerce clients and collaborate with their teams.

You’ll join a small, energetic team running global campaigns for an impressive and fast-growing client base. You’ll get front-line experience across the board and develop rare knowledge that will make you a remarkable growth marketer in any business context throughout your career.

In this role you will:

• Implement and manage Google Tag Manager for both straightforward and complex use cases

• Deliver ecommerce tracking for UA and GA4

• Implement ad-hoc functional tags within GTM for platforms such as Algolia, using vendor-supplied implementation guides

• Be able to write javascript when needed to support implementation work

• Use Google Data Studio to create and manage client dashboards

• Centralise digital tracking, analytics, and associated data quality

• Allow us and the client to leverage attribution modelling to inform campaign and budget decisions

• Create and maintain documentation related to implementation requirements

• Diagnose issues with analytics and marketing platform (e.g. facebook, Google Ads) configurations and tags, and provide recommendations for improvement

• Write implementation/dataLayer guides and QA developer work

• Collaborate with internal and external stakeholders

• Communicate effectively with non-technical stakeholders

What You Get

• Join a team with proven, repeatable results on big-hitting global campaigns

• Working directly with, and learning from, a diverse team of expert staff, stakeholders and freelancers

• The environment and encouragement to have big reach and economic impact without the red tape of bigger companies

Please send an introduction to why you're right for this role indicating your hourly rate / day rate, when you apply. We'd love to start soon, so act now and if you're right for the role, we will get in touch to book a call.